Guides
How AI engines decide who to recommend.
What we have learned measuring it, written for the people who run the businesses — no invented statistics, no promises about what an engine will say.
Local business owners · 6 min read
What AEO means for a local business
Answer engine optimization, in plain terms: how AI assistants decide which local businesses to name, what you can change, and what nobody can promise you.
Business owners and marketers · 5 min read
How to check if ChatGPT recommends your business
A by-hand method for testing whether ChatGPT, Perplexity and other AI engines name your business, how to phrase the questions, and why one check misleads.
HVAC contractors · 5 min read
AI search for HVAC companies: what to fix first
What homeowners ask AI assistants about furnaces, AC and heat pumps, which sources the answers lean on, and the fixes an HVAC contractor should make first.
Agencies and consultants · 5 min read
Adding AI visibility to an agency retainer
How SEO and local-marketing agencies can add AI visibility to client retainers: what to report, what work to sell, and two ways to work with Responsii.